About Me

Since the turn of the century I have worked in both supplier and client-side consumer insight roles. I have developed new business, expanded existing client bases, moderated focus groups, designed surveys, programmed surveys, listened to thousands of hours of qualitative transcripts, combed through millions of data points, and written very compelling and action-based reports and presentations. Regardless of the role or the method, the one common theme through all of it is storytelling - really good storytelling.

Experience spans across several industries but mostly CPG, finance, and healthcare.

Sampling of client engagements:

* Advertising testing: Connecticare, Kraft Foods, SC Johnson
* Brand research: Texas Health Resources, Dallas Fort-Worth International Airport, Capital One
* Campaign and social media measurement: Del Monte
* Strategic marketing planning: Parksite Distribution, SC Johnson, Tahitian Noni
* MROC (Market Research Online Community): Tahitian Noni, Kraft Foods, SC Johnson
* Customer satisfaction & Net Promoter Score: AT&T
* New product development / innovation: Playtex, Schick, SC Johnson, Frito Lay
* Brand equity measurement: Frito Lay
* Brand tracking: Taco Bell, Dr. Pepper/Snapple Group
* Segmentation: Dallas Fort-Worth International Airport


Roles and Responsibilities:
* Selling and development of accounts
* Designing custom qualitative and quantitative research
* Scrubbing and analysis of data
* Coding of open end data
* Writing reports
* Moderating qualitative research
* Leading strategic marketing sessions within marketing and operational units
* Implementation of strategic marketing initiatives